Shoppers rarely land on a product page and buy. They browse, filter, compare, leave, come back and hesitate. A store that supports that journey outsells one that only displays stock.
The leaks are usually in browsing and comparison, long before checkout.
Filters built from your database fields rather than the attributes buyers actually care about, so narrowing a catalogue takes too many clicks.
Exact-match search that fails on plurals, synonyms and typos. Visitors who use search buy at a much higher rate — when it works.
Delivery times, return policy, sizing, compatibility and stock status missing from the page where the decision is being made.
Account creation, address fields that could be auto-completed, and no visible progress or reassurance about security.
We treat a website as a commercial asset, not a brochure. The structure is planned around what your buyers search for and how they decide, so the site earns visibility as well as looking credible when it arrives.
That means URL structure, heading hierarchy, internal linking and performance budgets are agreed during wireframing — not retrofitted by an SEO six months after launch, when changing them means rebuilding half the site.
Shopify or WooCommerce based on your situation, not ours
Built from buyer attributes, not database columns
Synonyms, typo tolerance and merchandised results
Delivery, returns, sizing and stock answered in place
Every field and step justified or removed
Scope is agreed in writing before work starts, so there are no surprise line items.
A written recommendation with the trade-offs spelled out
Taxonomy, attributes, variants and metafields structured for scale
Synonyms, typo tolerance, merchandising rules
Reviews, guarantees, security signals and clear policies
Category and product optimization, schema, internal linking
Configured and tested with real end-to-end orders
Category, product, cart and checkout flows designed before visuals
Useful for shoppers, controlled for crawlers
Guest checkout, minimal fields, early shipping clarity
GA4 enhanced e-commerce plus ad platform conversion events
Image pipeline, caching and script discipline tuned for mobile
Where you are moving platforms, with rankings protected
The point of a rebuild is commercial, so these are the outcomes we plan against.
Better browsing and checkout lift conversion without more spend.
Considered merchandising and related products raise basket size.
Removing friction and surprise costs keeps carts alive.
Structured to earn organic traffic, not just display products.
A store that converts better makes every ad channel cheaper.
Architecture that copes with ten times the products.
Margins, best sellers, return rates, competitors and current analytics.
A documented recommendation with reasoning, before any design work.
Catalogue structure, filtering logic and the full purchase flow wireframed.
Category, product, cart and checkout templates designed and signed off.
Store development, payments, shipping, tax, and analytics.
Real test orders on real devices, data migration, redirects, then launch.
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
Modern WooCommerce store for computer parts, laptops, components and electronics, built for easy product discovery and seamless online shopping.
Modern healthcare website redesign with improved UX, professional branding and appointment-focused navigation.
Redesigned a modern healthcare website with improved UX, professional branding, and clearer appointment-focused user journeys.
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
Conversion rate
PageSpeed score
Load time
Organic sessions
Shopify if you want hosting, security and PCI compliance handled for you and can absorb transaction fees. WooCommerce if you want no platform fees, full data control, or tight integration between content and commerce. We give you the recommendation in writing with reasons.
A focused store runs four to six weeks. A larger catalogue with custom filtering and integrations runs eight to twelve. Migrations add time proportional to catalogue size and data cleanliness.
That is the goal of the redirect map. Every old product, category and content URL is mapped to its new equivalent before launch. Migrations that skip this step routinely lose most of their organic traffic.
Photography is usually better handled locally, and we will brief your photographer on what the templates need. Product copy and category content we can write.
Most stores keep us on for CRO, SEO or paid campaigns. Launch is the point where you start learning from real data, so it is the beginning of optimization rather than the end.
It is designed mobile-first and tested on real devices, because that is where most of your traffic and abandonment will be.
These pair naturally with this service — most clients combine two or three.
Send us your catalogue and your current numbers. We will tell you where the revenue is leaking and what fixing it is worth.
No obligation. If we are not the right fit for your goals, we will say so.
