Landing Pages Built to Convert Paid Traffic

Sending paid traffic to your homepage wastes budget. A homepage serves ten audiences; a landing page serves one, with one offer and one action.

Landing page anatomy Conversion
Above the fold Offer + proof
Objection blocks In buying order
Form Minimum viable fields
Trust Specific, not generic
Test plan One variable at a time

Why Landing Pages Fail to Convert

Usually not the design. Usually the argument the page is making.

The offer is vague

'Contact us to learn more' asks the visitor to do work with no idea what they get in return. A specific offer converts several times better than a generic one.

Objections never get addressed

Price, timeline, credibility, risk. If the page does not answer them, the visitor answers them for you — usually pessimistically — and leaves.

The form asks for too much too early

Eleven fields including budget and company size, when a name and email would start the conversation. Each additional field costs you conversions.

Message mismatch with the ad

The ad promises one thing, the page talks about something else. Visitors bounce within seconds and your Quality Score suffers, raising costs.

A Page That Makes
One Argument Well

We build landing pages around a single offer and a single decision. The structure follows how someone actually evaluates: what is this, is it for me, can I trust it, what does it cost me, what happens next.

Every block earns its place by answering a real objection. If a section does not move someone closer to converting, it comes out.

Offer positioning

A specific, valuable, low-risk next step

Message match with the ad

Continuity from ad copy to headline so nobody feels misdirected

Objection sequencing

Concerns handled in the order they arise

Form optimization

Only the fields you genuinely need to qualify a lead

Test-ready structure

Built so headline, offer and CTA can be tested cleanly

What a Landing Page Project Includes

Conversion research

Audience, competitors, objections and what your best customers respond to

Copywriting

Headline, subhead, body, objection blocks and CTA copy

Custom design

Built for the offer, matched to your brand

Form optimization

Field reduction, inline validation, clear success state

Speed optimization

Fast pages protect both conversion rate and Quality Score

A/B test plan

What to test first, and the traffic needed to call a result

Offer development

Turning 'contact us' into something worth acting on

Copy hierarchy

Structured so a skim-reader still gets the argument

Trust signals

Reviews, guarantees, credentials and specifics — never invented

Mobile UX

Designed mobile-first, tested on real devices

Analytics & tracking

GA4 events, ad platform conversions, heatmaps

Thank-you page

Follow-up path plus a clean conversion trigger

What Better Landing
Pages Do to Your Numbers

Lower cost per lead

Doubling conversion rate halves cost per lead on identical spend.

Better Quality Score

Relevance and speed lower your cost per click on Google Ads.

Higher lead quality

The right qualifying questions filter out poor-fit enquiries early.

Faster campaign testing

A test-ready page lets you learn from a campaign in weeks, not months.

Reusable structure

A page that works becomes the template for the next campaign.

Clear attribution

Proper tracking shows which campaign produced which enquiry.

How We Build Landing Pages

Conversion research

Who the page speaks to, what they are comparing you against, and what stops them.

Offer & message

The offer defined and the argument outlined before any design.

Copy first

Copy written and approved before layout — the words are the page.

Design & build

Fast, mobile-first build with the form and tracking wired in.

Launch & measure

Live with analytics, heatmaps and conversion tracking verified.

Test & iterate

One variable at a time, with enough traffic to trust the result.

Landing Page Pricing

Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.

Single Page

One campaign, one offer
$ 650 one-off
  • 1 page · 1–2 weeks
  • Conversion research
  • Copywriting
  • Custom design & build
  • Form + conversion tracking
  • Mobile optimization
  • 1 round of revisions

Campaign Set

Multiple offers or audiences
$ 1,800 one-off
  • 3 pages · 2–3 weeks
  • Everything in Single Page
  • Up to 3 landing pages
  • Shared component system
  • Thank-you pages & follow-up path
  • Heatmap setup
  • A/B test plan
  • 2 rounds of revisions
Popular

Optimization Retainer

Ongoing testing programme
$ 6500 From
  • Rolling monthly
  • Continuous A/B testing
  • Monthly analysis & recommendations
  • New page variants
  • Copy & offer iteration
  • Conversion reporting
  • Works alongside your ad campaigns

Recent Projects

Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.

[Client Name] — Lead Generation Page

Modern WooCommerce store for computer parts, laptops, components and electronics, built for easy product discovery and seamless online shopping.

[Client Name] — Meta Campaign Page

Modern healthcare website redesign with improved UX, professional branding and appointment-focused navigation.

[Client Name] — A/B Test Result

Redesigned a modern healthcare website with improved UX, professional branding, and clearer appointment-focused user journeys.

Landing Page Measures

Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.

+XX%

Conversion rate

+XX%

PageSpeed score

2.5s

Load time

90$

Organic sessions

FAQs - Questions Before You Start

A landing page has one job and removes everything that competes with it — usually including the main navigation. A normal page serves several audiences and offers many paths.

For paid traffic, usually yes. Navigation gives visitors somewhere else to go instead of converting. For pages that also need to rank organically, we keep a reduced version.

The fewest that let you qualify and follow up. Name and email starts a conversation; budget and timeline can come in a second step or on the call. Every field costs conversions, so each one has to earn its place.

Enough conversions, not just visits — as a rule of thumb a few hundred conversions per variant for a result worth trusting. Below that, calling a winner early is guessing.

Yes, and we prefer to. Copy is included in every tier because the argument the page makes matters more than its layout.

Yes. We can build it inside your WordPress site or as a standalone page, matching your brand either way.

Related Services

These pair naturally with this service — most clients combine two or three.

Want Landing Pages That
Earn Their Ad Spend?

Tell us what you are running and what a lead is worth. We will tell you what your pages are costing you in missed conversions.

No obligation. If we are not the right fit for your goals, we will say so.