A redesign is not a repaint. Done well it fixes the reasons the current site underperforms. Done carelessly it destroys the search visibility you spent years accumulating.
If two or more of these sound familiar, a redesign is probably overdue.
Design conventions move. A site that looked current five years ago now quietly signals that the business behind it may also be behind.
Cramped text, buttons too small to hit and layouts that break — on the devices that now bring most of your traffic.
Accumulated plugins, oversized images and unoptimised code push load times past the point where visitors and search engines both lose patience.
Content organised around your internal departments rather than what customers came to find, with important pages buried three levels deep.
We start with what the current site already tells us: which pages bring traffic, which convert, which keywords you rank for, and where people abandon. That data decides what to keep, what to fix and what to cut.
The most valuable part of a redesign is often invisible — a complete URL inventory and redirect map, so the rankings you already have survive the move. Redesigns that skip this routinely lose most of their organic traffic overnight.
So we can prove the redesign worked
Keep, improve, merge or remove — decided on data
Every old URL mapped before launch
Structured around buyer intent
Crawl errors, rankings and conversions watched for 30 days
Design, UX, performance, SEO, accessibility and conversion review
Recorded before launch so any change is measurable
New sitemap built around how customers search
New templates designed and signed off before build
Core Web Vitals targeted as a build requirement
Staged launch with rollback ready if anything goes wrong
What actually drives traffic and enquiries today
Every page assessed — keep, rewrite, merge or remove
One-to-one redirects wherever an equivalent page exists
Rebuilt mobile-first on a maintainable CMS
Titles, meta, headings and schema carried across and improved
Crawl errors, index coverage, rankings and conversions tracked
Clearer structure and stronger conversion paths lift results immediately.
Proper redirects protect what you have; better architecture builds on it.
Performance rebuilt rather than patched.
A current, fast site changes how buyers judge your pricing.
A CMS your team can use without calling a developer.
Baseline plus post-launch data means you can see the difference.
Design, UX, speed, SEO, accessibility and analytics reviewed, with findings written up plainly.
What the new site must achieve, which pages to keep, and the new architecture.
Wireframes then visual design, homepage first as the benchmark.
Responsive build with performance and SEO requirements built in.
Redirect map implemented and tested, staged launch with rollback ready.
30 days of monitoring, then iterate on what the data shows.
It is also the single difference between a redesign that keeps its traffic and one that loses it. We do not launch without one.
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
Modern WooCommerce store for computer parts, laptops, components and electronics, built for easy product discovery and seamless online shopping.
Modern healthcare website redesign with improved UX, professional branding and appointment-focused navigation.
Redesigned a modern healthcare website with improved UX, professional branding, and clearer appointment-focused user journeys.
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
Conversion rate
PageSpeed score
Load time
Organic sessions
It can, badly, if URLs change without redirects or if content that was ranking gets deleted. Handled properly — full URL inventory, one-to-one redirect map, content audit, preserved on-page elements — rankings hold and usually improve.
If the structure is sound and only the design is dated, a refresh is cheaper and faster. If the architecture, platform or performance are the problem, a rebuild costs less than patching indefinitely. The audit answers this before you commit.
A refresh runs three to four weeks. A full redesign with new architecture runs six to ten. Replatforming depends on how much content and data has to move.
Yes, and we usually should — content that ranks is an asset. The audit identifies what to keep as is, what to improve, what to merge and what to remove.
That is why we record a baseline and monitor for 30 days. If a page loses traffic we can see it quickly and diagnose whether it is a redirect, a content or an indexation problem.
Most of our redesign work is exactly that. The audit stage exists to get us up to speed on whatever we are inheriting.
These pair naturally with this service — most clients combine two or three.
Send us the URL. We will tell you what is underperforming and whether that needs a redesign or something smaller and cheaper.
No obligation. If we are not the right fit for your goals, we will say so.
